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Make your marketing dollars matter with conversion rate optimization tactics that turn interest into returns.
ROI doesn’t come from paid ads, social media, or SEO. It comes from making the sale.
If there’s a chasm between your traffic and conversion numbers, CRO closes it. That’s why Power Digital makes CRO a top priority in your overall marketing strategy – even if it’s not within scope.
From landing page copy to call-to-actions, we craft a smooth and persuasive customer experience that stops leads from leaking out of your funnel.
Eliminate Customer Apathy
See Undeniable ROI
Optimize Marketing Efforts
What people are saying
Here's what happened when we partnered with NAPS:
higher conversion rate
leads and conversions
new users YoY
"Power Digital is a true expert in their industry. Their custom reporting capabilities enable NAPS to track our progress and quantify the results of their work.
From SEO/SEM, content creation, website design and development, social media and PR/outreach, Power Digital is a true expert in their industry."
Scott, Sr. Vice President, NAPS
Our approach to CRO takes your entire sales funnel into consideration and doesn’t stop until you see significant ROI.
Heatmap Analysis
In-depth data analysis that pinpoints the holes in your funnel.
Tested CRO Strategies
Proven onsite fixes from copy to design to CTAs and more.
Experimentation And Tweaks
Continuous A/B and multivariate testing that drives better results with each iteration.
We have a powerful suite of CRO tools that help us measure and evaluate the performance of your site. First, we start with Lucky Orange which provides dynamic heatmaps, session recordings, form analytics, and conversion funnels. This helps us visualize what is working on your site and what is not so we can develop a customized action plan. As we begin to implement and test changes, we rely on VWO for A/B testing and analysis tools. Continued use of these tools helps us to monitor progress on your site and ongoing improvements.
A CRO audit is a thorough examination of your website’s current metrics and performance when it comes to conversion rate and user behavior. We will start by developing a deep understanding of the unique goals for your website and business. Whether that is sales, registrations, or applications having clear goals is critical to CRO. With these goals in mind, we will identify all the relevant sources of data and pull them together for analysis. The results of this process will help us determine where and what improvements need to be made in order to increase conversions on your site.
A/B testing, or split testing as it is often called, is the process of comparing two versions of a website or content against each other in order to determine which one performs better. In essence, it is an experimental process to help us determine which decision will be more impactful to your customers. Such a comparison may be made between your current site and new versions or between two completely new versions. We can utilize A/B testing for content and messaging, design elements, or even the input fields on your forms. This type of testing allows us to fine-tune generally understood best practices to your specific website.
When it comes to conversion rates, the standard of good will vary depending on the type of website you run, your industry, and what your conversion actually is. Generally speaking, a strong conversion rate is usually upwards of 10%. But some industries or conversions are harder to be successful in so the average conversion rate is much lower while others are higher. At Power Digital, we have access to industry standards and know what a good conversion rate would be for each site we work with. As part of your CRO audit, we can tell you what your conversion rate currently is and what it should be.
We technically have the ability to run multiple tests at the same time, but that isn’t always a best practice. For example, running two or three A/B tests at the same time could complicate the results and make it difficult to decipher which change actually had the strongest impact. However, running multiple tests at once allows us to evaluate changes quickly and see results faster. We work with each of our clients to evaluate the best option for their website based on our analysis of the improvements that need to be made. Working together, we will determine the best approach.
The list is truly endless when it comes to the elements you can A/B test on a website. Everything from design and user experience to the actual content and pricing models can be tested. Some of the most common things to test include fonts, colors, calls to action, the positioning of elements on the page, free trials, short versus long copy, videos, navigation, and form fields. When you work with Power Digital, we’ll use our team’s expertise to determine the tests that are most crucial for the success of your site. Then as we begin to see your conversion rate increase, we will move onto testing tertiary elements to fine-tune your site.
The list is truly endless when it comes to the elements you can A/B test on a website. Everything from design and user experience to the actual content and pricing models can be tested. Some of the most common things to test include fonts, colors, calls to action, the positioning of elements on the page, free trials, short versus long copy, videos, navigation, and form fields. When you work with Power Digital, we’ll use our team’s expertise to determine the tests that are most crucial for the success of your site. Then as we begin to see your conversion rate increase, we will move onto testing tertiary elements to fine-tune your site.
What people are saying
Stay ahead of the competition and on top of the algorithms with continuous optimization.
In Amazon’s highly competitive and evolving landscape, getting complacent means losing the buy box and falling off the map.
Your storefront will continue to dominate the marketplace as we adapt your backend, content, and keywords to industry changes.
"They answered every single question I had, and I am so much more clear now about what needs to be done. I am super excited to implement their recommendations. They are a pleasure to work with: professional, friendly, and very knowledgeable."
DFW Pet Sitting
What people are saying
Stay ahead of the competition and on top of the algorithms with continuous optimization.
In Amazon’s highly competitive and evolving landscape, getting complacent means losing the buy box and falling off the map.
Your storefront will continue to dominate the marketplace as we adapt your backend, content, and keywords to industry changes.
"They answered every single question I had, and I am so much more clear now about what needs to be done. I am super excited to implement their recommendations. They are a pleasure to work with: professional, friendly, and very knowledgeable."
DFW Pet Sitting
What people are saying
Stay ahead of the competition and on top of the algorithms with continuous optimization.
In Amazon’s highly competitive and evolving landscape, getting complacent means losing the buy box and falling off the map.
Your storefront will continue to dominate the marketplace as we adapt your backend, content, and keywords to industry changes.
"They answered every single question I had, and I am so much more clear now about what needs to be done. I am super excited to implement their recommendations. They are a pleasure to work with: professional, friendly, and very knowledgeable."
DFW Pet Sitting
Analysis
Before a contract is ever signed, we pop the hood on your business with a detailed audit. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.
Strategy
After we’ve painted a picture of current obstacles and missed opportunities, we craft a roadmap of solutions to reach your goals.
Your strategy is customized across digital marketing channels for a full, holistic approach.
Implementation
Now it’s time to buckle in and start executing.
You’ll be kept up to speed on our progress as well as results during monthly, weekly, and day-to-day meetings and check-ins.
Results, Rinse, Repeat
The first foundational changes set the stage for future A/B testing.
While you enjoy the increased cash flow, we start tweaking and testing to find new ways to make it torrential.
to measure website visitor interest through scroll depth.
to ensure leads aren’t quitting before they start.
to see whether your copy makes leads care or click off.
because most of your customers see your site on their phones.
to ensure your site isn’t a confusing maze to customers.
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Solutions
Industries
San Diego
2251 San Diego Ave, San Diego, CA 92110
New York
407 Broome St New York, NY 10013
Washington, D.C.
1201 Wilson Blvd, Ste 28-111 Arlington, VA 22209
Boston
134 Turnpike Road | Suite 100 Southborough, MA 01772
Columbus
6631 Commerce Pkwy | Suite A Dublin, OH 43017
Medellín
Cra. 43A #5A - 113⎮One Plaza Business Center, Medellín, Colombia
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